Josephine, a progressive and contemporary clothing brand from New Zealand. 

Their brand ethos blends sophistication with a touch of quirk. They aim to empower women with timeless pieces that exude confidence, individuality and modernity. 

Founded in 2023 by the designer Lucy Maxwell, Josephine is the realisation of her dream, nurtured by a wealth of experience in the fashion industry. Lucy's journey began humbly as a workroom assistant and steadily progressed to the heights of becoming a senior designer for renowned Australian and New Zealand labels.

It is this extensive experience and unyielding passion that form the very essence of Josephine. Every creation is infused with a touch of Lucy's journey - a journey that symbolises hard work, dedication, and a deep understanding of what modern women desire in their wardrobe. Josephine is a reflection of her vision to redefine the world of fashion.

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