Spending her twenties on building sites, farms and long-haul ships, brand founder and creative director Mimosa Schmidt knows what it means to get her hands dirty. Often working in hyper masculine spaces, at times being the only woman on site, during these formative years she also learnt what it means to be watched on the job. Her femininity, in the context of hard labour, was still wrongly seen to imply weakness, incompetence, and inexperience.
Dressed in standard-issue, ill fitting workwear, she felt overlooked from the get go. A feeling that was exacerbated by the harassment and isolation she endured, for which gender seemed to be the only catalyst. Slogging it out in sagging overalls and baggy workshirts, she started to dream up designs that would empower those who have to work doubly hard to earn the respect most others are given freely.
SÜK workwear is created by two manufacturers in Pakistan are at the forefront of ethical & ecological production practices.
SÜK workwear use 100% Fairtrade cotton from transparent supply chains. Their Fabric Mill in Lahore adheres to The Standard 100 by OKEO-TEX — one of the world’s most progressive standards, and a scrupulous regulatory body. This means SÜK’s fabric never include chemicals harmful to your skin, nor does its production have any harmful ecological impact. In sum: SÜK’s fabric is human and earth-friendly.
SÜK’s garments are assembled in a family-run factory that adheres to standards set by the amfori BSCI System Manual. Compliance ensures that SÜK clothing is made in a workplace that is non-discriminatory, does not use child labour, has special protection for young workers, allows for collective bargaining and freedom of association, has fair working hours, pays the same or more than the local minimum wage, offers secure employment, and uses sustainable methods in all stages of production (you can learn more about these standards here).